About Rose, founded by Rose Sweeney, is an Australian label born from a love for innovative yet timeless, contemporary design. Rooted in minimalist silhouettes and inspired by coastal life, About Rose reimagines classic pieces with a modern, refined perspective.
The brand is dedicated to creating pieces that not only capture the essence of
endless summers but also empower the women who wear them. With each collection, About Rose celebrates individuality, confidence, and effortless elegance. Each piece is designed to seamlessly transition from beach to bar, offering wardrobe essentials that are as stylish as they are wearable.
The name “About Rose” reflects the brand’s core belief that it’s always about
you—embracing your journey, feeling empowered, confident, and effortlessly chic, ready to take on whatever the endless summers bring.
